Can You Add Non-Amazon Items to Your Amazon Wedding Registry?

When you’re creating your registry through the Amazon Wedding Registry, one question that often comes up is: “Can I include items that aren’t sold on Amazon?” In other words — can you add products from other websites or stores to your Amazon registry? The short answer: partially yes, and with some important caveats. Here’s what couples in 2025 should know.

What Amazon officially allows

According to Amazon’s wedding registry help pages, you are guided to add items from Amazon’s catalog when building your registry. (About Amazon)

However, many blogs and guides mention the concept of a “universal registry” or external linking feature, allowing you to reference items from other sites. (Motherhood. – must haves)

What is realistic in 2025: The limitations

✅ You can add non-Amazon items in a limited way

Some “wish list” or “registry” tools within Amazon’s ecosystem let you manually add external links or item descriptions that aren’t sold on Amazon. For example, you could copy the URL of an item from a different retailer and use that as a placeholder. (ppcfarm.com)
But: These items won’t have all the benefits that Amazon catalog items enjoy (like easy checkout through Amazon, tracking of “Purchased” status, or being eligible for completion discount).
For many couples, the workaround is: “Add a note on your registry saying ‘Also wishing for X (link below)’” or include a generic “Experience / Travel Fund” item that you link elsewhere.

❌ Full universal inclusion is not fully supported

As of recent updates, Amazon has removed or limited certain browser-extensions and tools that once allowed seamless “Add to Amazon Registry” from any site. For example, the Amazon Assistant extension as a universal button is no longer reliably supported. (moonsift.com)
If an item is not sold by Amazon (or not catalogued in Amazon’s system), then guests will typically need to purchase it outside Amazon — which means it may not track on the registry as “purchased”, may not count toward the completion discount, and may require manual effort to mark it.
Therefore, while you may reference non-Amazon items, the Amazon registry system is optimized for Amazon-sold and shipped items.

What to consider if you add non-Amazon items

Guest convenience: If a guest sees a non-Amazon item on your list but must go to another website, password/login details, shipping cost, returns policy, etc may differ — this can add friction.
Tracking and duplicate gifting: Amazon’s registry tool automatically marks items as “purchased” when someone buys through Amazon. That may not happen for non-Amazon items — you’ll need to keep manual track.
Eligibility for perks: Some perks (like Amazon’s completion discount) only apply to items sold & shipped by Amazon. If you rely on a non-Amazon item, it may not qualify.
Link maintenance: External URLs may change or stock may run out faster; you’ll need to keep your list updated.
Clarity in communication: It’s helpful to add a note or category like “From other site — see link” so guests know what to expect.

Best practice strategy for modern couples

Primary focus on Amazon-sold items: For maximum benefit (gift tracking, completion discount, guest ease), fill your list with items available on Amazon.
Supplement with “Other wishes” section: If there are items you love from boutique shops, local stores or experiences (honeymoon fund, spa day, etc), create a separate line or note. Maybe title it “Niche-store or experience wish” and add the link/description.
Use external registry services if many non-Amazon items: If you find you want a large portion of your registry from many different sources beyond Amazon, consider using a true universal registry platform (e.g., Zola, MyRegistry) alongside or instead of Amazon.
Communicate clearly with guests: On your wedding website or registry page, note: “Most items are via Amazon for easiest checkout — if you choose a non-Amazon gift, please let us know!”
Update and maintain the list: Periodically check your external links, remove items that are no longer available, and keep your Amazon list clean to reduce guest confusion.

Final Verdict

Yes — you can include non-Amazon items in your registry to an extent, but Amazon’s system is designed primarily for items that Amazon sells and ships. If you include external items, you should do so knowing that some of the registry’s major perks may not apply, and guests may face more steps.

For most couples in 2025 who want the best combination of convenience, tracking, and value, the optimal path is to build the bulk of your list through Amazon, and use a supplementary section (or a second registry) for non-Amazon items.